Sustainability

Fashion with a conscience, style without waste.

At AURA, we believe that style and environmental responsibility go hand in hand. Every piece you create with us is... More than just clothes — it's a conscious choice for a cleaner planet.

♻️ On-Demand Production: Zero Waste

The traditional fashion industry is the second most polluting sector in the world , producing Thousands of items that will never be sold end up in landfills.

At AURA, we do things differently. Each product is manufactured exclusively for you at the moment. From the purchase. No stagnant inventory. No discarded items. No textile waste.

This model completely eliminates overproduction, ensuring that every t-shirt, sweatshirt, or The accessory has a purpose from the very first moment.

🎨 Safe and Eco-Friendly Inks

We use internationally certified water-based inks that are safe for... Your skin and the environment. Unlike traditional chemical inks, our printing process:

✓ Does not release toxic waste.
✓ Consumes almost zero water
✓ It is Oeko-Tex™ certified (safe even for children)

📦 100% Recycled Packaging

All our orders arrive in packaging made from 90-100% recycled plastic. Post-consumer. We give a second life to existing plastic, instead of creating more.

🌍 Local Production: Less CO2

Over 80% of orders are produced in the same region where the customer lives . This It means fewer planes, fewer trucks, and lower carbon emissions.

For Portugal and Europe, their parts are manufactured in European centers, drastically reducing the... Carbon footprint of international transport.

💜 By choosing AURA, you're not just buying clothes with attitude. You're supporting A fashion model that respects the planet, eliminates waste, and prioritizes quality over cost. amount.