Care for your items

Follow these instructions from our brand's supplier to maintain the color, shape, and quality of your Aura items over time.

Washing — all items

Wash inside out in cold water (max. 30°C / 86°F)
Gentle cycle, with similar colors
Mild detergent — avoid harsh products
Do not use fabric softener — it can affect the print
Do not dry clean
Bleach only if necessary, and only non-chlorine

Drying and ironing

Prefer air drying, inside out
Alternatively: tumble dry on low heat
Iron inside out, with a cool iron / low temperature
Never iron directly on the print
Avoid direct sunlight exposure before the first wash

First wash

Upon receiving the item

Vinegar smell

Normal in the direct-to-garment printing process. Comes from the fixation agent that bonds the design to the item. Disappears after the first wash.

Whitish residue

May appear around the print. Also normal and temporary — it will come off in the first wash.

Wash before wearing

We recommend washing the item as soon as you receive it, as instructed by our brand's supplier.

What to do

Separate light and dark clothes
Always wash inside out
Close zippers and drawstrings before washing
Treat stains with cold water as soon as possible
Store in a dry and airy place

What to avoid

Hot washes (above 30°C)
High-temperature tumble drying — can cause the ink to crack
Fabric softener, chlorinated bleach, and dry cleaning
Ironing directly over the design
Direct sun on new items before washing

Care questions

Will the print fade?

With proper care, the print will remain vibrant for years. Premature fading almost always results from hot washes, high-temperature tumble drying, or direct ironing over the print.

Can I use a tumble dryer?

Yes, but only on low heat. Our brand's supplier indicates air drying as the preferred option but allows low-heat tumble drying. High heat degrades fibers and printing.